TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan July 13, 2004 For release    Immediately Representative Megumu Motohisa, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Takefuji Announces Organizational Changes and New Social Contribution Initiatives Takefuji Corporation (the "Company") announces that the following resolutions were made at a meeting of the Board of Directors held on July 13, 2004, based on recommendations handed down recently by the Compliance Committee and the results of subsequent discussions by the Board of Directors about the future organizational structure and business direction of the Company. 1. Establishment of call centers     Since December last year, the Company has been looking into ways to further improve customer service through the use of the latest IT and ways to improve the workplace environment by improving operational efficiency so as to motivate employees. As part of this process, the Company has decided to start up eight call centers in six locations nationwide from September 2004.   These call centers will serve to enhance operational efficiency and the concentration of labor, with call centers and existing branch offices working together to advance work operations. Personnel with specialist know-how in management and consultative operations will have a pivotal role, and the existing marketing organizational structure comprising eight regional branches nationwide will be retained as is.   Moreover, the very latest network technology and communications technology will be installed with all key systems being set up in a systems center at the head quarters. Not only will this serve to fully prevent the risk of information leaks being caused by the decentralization of customer data, it will also enable the staff of the Information Systems Department located at the head quarters to provide continual monitoring and immediate support for faults.   Moreover, with the automated dialing and management and consultation support systems, a 1.5-fold improvement in communications efficiency can be expected. The new systems are designed to also facilitate an increase in the actual response rate through the analysis of customer call records, and an improvement in the quality of debts by promoting the strict adherence to the company's basic compliance policy, with prospective customers only being contacted in accordance with the Money-Lending Control Law.   From September the Company will start by training call center personnel and by preparing to consolidate and organize the data required for highly intensive management and consultative operations. The calls centers are scheduled to go into full-scale operation in November.   Since its very establishment, the Company has continued to dedicate itself to building a workplace environment that will provide motivation for each and every employee, in keeping with its key principles of "Customer First" and "Management Efficiency". The establishment of these new call centers is a continuation of these efforts, through which the Company is aiming to further improve its services, improve its operations, and boost its efficiency. 2. New efforts aimed at making a contribution to society (1) Launch of the "Takefuji Clean-up Campaign" - A mass clean-up initiative by the Company's 3,300 staff.   To express our thanks to local citizens, the Company has always made efforts to clean up around the areas where our tissue packs are distributed. Now, the Company has dedicated the third Wednesday of every month to the "Takefuji Clean-Up Campaign." Starting from July, on this day each month, some 3,300 staff from the Company's 528 branch offices nationwide, eight regional branches, as well as the head quarters, will take 30 minutes out of their Wednesday morning to clean up their local areas. (2) Children's home kids invited to Women's Volleyball V League games   Since the inception of the "Takefuji Bamboo" V League Women's Volleyball team in August 2001, the Company has not only been involved in the management the team, but has organized volleyball workshops for elementary and junior high school students, provided training facilities for seated volleyball (volleyball for those physically-challenged people who have lost the use of their lower limbs), organized training workshops with players and organized a host of other community-based activities. Continuing on with these initiatives, the Company has decided to offer tickets to kids living in children's homes for V League games being held between November 2004 and March 2005. This current initiative stems from the Company's desire "to allow all children to gain equal enjoyment out of sports."   In April this year the Company established its Social Contribution Office, and has been working on new initiatives under the Office's "Do what we can" motto. In the future, the Company will continue to be actively involved in social contribution initiatives and will endeavor to earn the widespread trust of the community. Back by Takefuji co.