TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan November 24, 2004 For release    Immediately Representative Megumu Motohisa, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Announcement of Launch of Automated Dialing System at Call Centers Takefuji Corporation announces that the automated dialing system has been officially launched today on November 24, 2004 at eight call centers in six regions across the country. The introduction of this system aims to improve the working environment, with the intention of motivating employees by further improving customer service quality as well as efficiency of the business operations. The automated dialing system can handle a maximum of 480 telephone lines simultaneously, and also enables the phone lines to be searched automatically while they are in busy or waiting tones, and it will connect to an operator only if a call recipient is online. In this way, the time hitherto required to confirm whether recipients are available or not, and the waiting time while calling, can be reduced. As a result, the working efficiency will be improved by three to five times compared to what it is currently. Further, when a call is connected, the terminal enables the operators to detect the status of the precipitants at any time by displaying their information not only in text format but also in images. In addition, where and when to call will be specified for each customer to further improve operational efficiency, by analyzing the accumulated call results. The main server for this automated dialing system is set up in the facility of Information System Department at the head office, where security is strictly managed. The six call centers throughout the country are connected through the large-capacity Wide Area Network (WAN). Not only does the advent of this latest technology completely prevent the leak of customer information, which is regarded as security concern in usual dispersed system, without reducing processing speed and operability in existing call centers, it also enables immediate response to system failures. This is expected to promote participation in ongoing CSR (Corporate Social Responsibility) activities by employees so that they can further contribute to the society by shortening their working hours through these measures to improve efficiency. Moreover, we intend to strive to become a company even better loved of all by fulfilling CSR as a familiar financial institution that advances together with the public. Back by Takefuji co.