TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan

December 21, 2004
For release    Immediately
Representative Megumu Motohisa, President
Contact Investor Relations
Tel: 81-3-3365-8011
Fax: 81-3-3365-8070
Stock Code No. 8564 TYOSE



Takefuji Issues Co-branded Credit Card "J-Beauty Club MasterCard®"
Offering a Point Service for Hairdressing and Beauty Salon Customers




 Takefuji Corporation is pleased to announce that it has entered into an agreement with JSC International Co., Ltd. (Headquarters: Hakata-ku, Fukuoka-City; Representative Director: Shigemi Kudo), a company that is involved in the wholesale sale of cosmetics and beauty equipment. Under the agreement, a new co-branded credit card will be issued, and known as the "J-Beauty Club MasterCard®." A membership drive will be launched through JSC client cosmetics outlets and salons nationwide from December 25, 2004.

1. Aim
  The Company has been focusing on issuing co-branded credit cards as a means of expanding its marketing channels to attract new customers. The alliance with JSC is part of such initiative.

 JSC International Co., Ltd. sells to around 800 cosmetics outlets and salons for some 600 companies nationwide, and with the issuance of this co-branded card, will launch a new point service business for store and salon customers. By highlighting the additional service provided through the accumulation of points for goods purchased and the convenience of enabling credit card payment at cosmetics stores and salons where the unit prices of purchases are generally high, JSC will endeavor to expand the roster of member stores and to sign-up more cardholders. The aim is to sign up 400 stores and 15,000 cardholders in the first year, and to have 1,000 stores and 100,000 cardholders signed up in three years time.

2. Functions and benefit of J-Beauty MasterCard®
  (1) Credit card functions
   
  • Credit functions at MasterCard participating stores
  • Cash advance function
  • Method of payment: Fixed amount revolving payment system, with lump-sum repayments possible.
    (Payments can be made through Takefuji ATMs or at convenience stores, etc.)
  (2)Sign-up and annual membership fees
   
  • No sign-up fee
  • No annual membership fees for life
  (3)Loss or theft insurance system
   
  • Compensation for losses incurred through the loss or theft of cards.
  (4)Point service function
   
  • Cardholders will be awarded points equivalent to 1% of their total shop (including consumption tax) when they pay by credit card at a J-Beauty Club participating outlet.(Points will not expire)
  • Points can be exchanged for J-Beauty Club vouchers.
  • The vouchers can be used to purchase goods at J-Beauty Club participating stores.
  (5)Other benefits
   
  • Invitations to special events.
  • Special preferential sales.
  (6) Card face
   

3.Partner Company Profile
Company Name JCS International Co., Ltd.
Address of Head Office Minami Kindai Bldg 4-2-10 Hakata Eki-Minami, Hakata-ku, Fukuoka-City, Fukuoka Prefecture, 812-0016
TEL 092-481-7100(general)
FAX 092-481-7122
Representative Director Shigemi Kudo
Capitalization 10 million yen
Operations Credit contract administration agent, wholesale sale of beauty equipment, consulting services
Point service for retail outlets (J-Beauty Club Point Service)



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by Takefuji co.