TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan December 21, 2004 For release    Immediately Representative Megumu Motohisa, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Takefuji Issues Co-branded Credit Card "J Flore MasterCard® Offering a Point Service for Flower Outlets Nationwide  Takefuji Corporation ("the Company") is pleased to announce that it has entered into an agreement with Market Information Service Inc. (MIS; Minato-ku, Tokyo; Representative Director: Yukio Masuzaki), a company that offers electronic settlement services for payments between wholesale flower markets and flower agents. Under the agreement, a new co-branded credit card will be issued, and known as the "J Flore MasterCard®." A membership drive will be launched through participating flower outlets from December 25, 2004. 1. Aim    The Company has been focusing on issuing co-branded credit cards as a means of expanding its marketing channels to attract new customers. The alliance with MIS is part of such initiative.  This alliance will tie into the promotion of credit card use at flower outlets, where there is a strong need for such, and the Company's credit card business, and will involve the establishment of a point service. Moreover, for flower outlets nationwide that are service members of MIS, (1) the Company's "mobile-type card settlement terminals" will be provided to promote payment by credit card at the time of delivery, and (2) outlet sales will increase and customer service will be improved through the offer of a point service that will help to retain repeat customers . MIS provides a service involving the reimbursement of the cost of purchases from wholesalers, targeting some 800 retail flower outlets across the 200 wholesale flower markets in major cities nationwide, and as sales expand, will aim to progressively expand participation in J Flore by retail flower outlets, and promote the expansion of the "J Flore MasterCard?." The aim is to sign up 500 member stores and 10,000 cardholders in the first year, and to have 3,000 stores and 60,000 cardholders signed up in three years time. 2. Functions and benefit of J Flore MasterCard®   (1) Credit card functions     Credit functions at MasterCard participating stores Cash advance function Method of payment: Fixed amount revolving payment system, with lump-sum repayments possible. (Payments can be made through Takefuji ATMs or at convenience stores, etc.)   (2) Sign-up and annual membership fees     No sign-up fee No annual membership fees for life   (3)Loss or theft insurance system     Compensation for losses incurred through the loss or theft of cards.   (4)Point service function     Cardholders will be awarded points equivalent to 3% of their purchased amount (including consumption tax) when they pay by the credit card at a J Flore participating outlet.(Points will not expire) Points can be exchanged for J Flore vouchers. The vouchers can be used to purchase flowers and/or other goods at J Flore participating stores.   (5)Other benefits     Invitations to flower-related events. Special preferential sales. Provision of flower-related information   (6) Card face     3. Partner Company Profile Company Name Market Information Service Inc. (MIS) Address of Head Office 1-13-4 Nishi Shinbashi, Minato-ku, Tokyo, 105-0003 TEL 03-3539-3778 (general) FAX 03-5157-5932 URL http://www.atmarket.co.jp Representative Director Yukio Masuzaki Capitalization 40 million yen Operations Payment settlement service for wholesale flower markets(@Market Service) Point service for retail outlets(J Flore Point Service) Back by Takefuji co.