TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan April 13, 2005 For release    Immediately Representative Hikaru Kondo, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Announcement of Restart of Television Advertising   Takefuji Corporation announces that it will phase back in television advertising around Japan from April 16, terminating the voluntary restrictions it has had in place since December 2003.   Further enhancing "Customer First" policy as its management creed, Takefuji will make every effort to improve its service and devote itself as one to achieving broad public trust both in name and reality. 1. Concept for new commercials   The concept of a new commercial, called "the Seminar Version," that will go on air this time is to clearly convey to viewers the importance in cashing of: confirming the details of a loan agreement, the appropriate balance between income and expenditure and setting an achievable repayment plan. It aims to ensure that customers have the adequate knowledge they need for cashing. 2. Description of a new commercial "Seminar Version" (30 seconds/15 seconds)   In the commercial, a Cashing Seminar organized by Takefuji is held at a certain place. A young and vigorous female lecturer communicates in lively way appropriate information about cashing to seminar participants using simple words. At the end of the commercial, female employees appear and offer a greeting, saying, "We are Takefuji." The commercial is designed to convey the message that Takefuji constantly and faithfully tries to serve customers with a smile. End <Reference Materials> <Profile of personality who plays the role of a lecturer> Ms. Hiroko Sato (playing a lecturer at a seminar) Born in Kanagawa Pref. on February 17, 1985. Quickly gained popularity as a pinup idol and subsequently became an actress who frequently appears in magazines, TV programs, movies and commercials. Her photo book and DVD sell well. Will make her debut as a singer in May. Back by Takefuji co.