TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan April 28, 2005 For release    Immediately Representative Hikaru Kondo, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Takefuji Issues Co-Branded Credit Card: MCS Asakusa MasterCard® Takefuji Corporation is pleased to announce that it has entered into an agreement with MCS Project ("MCS," Shinjuku-ku, Tokyo; Representative Director Nobuyuki Yamashita). Under the agreement, from May 2, 2005, Takefuji will be issuing a new co-branded credit card called MCS Asakusa MasterCard®, primarily targeted at shoppers in shopping malls in the Asakusa district. Takefuji will be advertising for membership of the card through commercial associations for the shopping malls in the Asakursa area, which are among the Company's member stores. 1. Objective   Takefuji has been committed to developing co-branded cards as part of its initiatives to expand channels to attract new customers. The recent agreement with MCS is part of these efforts. The agreement with MCS is designed to encourage the use of the co-branded credit cards in the Asakusa shopping district, a tourist destination as well as a densely populated commercial area. It combines Takefuji's credit card business with the development project of the shopping malls to issue a brand-new credit card that meets the needs of shoppers in the shopping areas and thereby provides highly community-based customer services. In the initial year, Takefuji will aim to convince 350 stores to accept the MCS Asakusa MasterCardsR and to obtain 8,000 card members. Takefuji has also set a target of increasing the number of stores accepting the card to 1,500 in three years, including some stores in neighboring areas, while increasing the number of card holders to 50,000 over the same time period. 2. Functions and Benefits of the Card   (1) Credit card functions at MasterCard participating stores     Cash advance function Method of payment: Fixed amount revolving payment system, with lump-sum repayments possible. (Payments can be made through Takefuji ATMs or at affiliated convenience stores, etc.)   (2) Loss or theft insurance system     Compensation for losses incurred through the loss or theft of cards   (3) Sign-up and annual membership fees     No sign-up fee No annual membership fees for life   (4) Benefits to MCS members     Complimentary services at MCS member stores in Asakausa   (5) Other benefits     "Festival" information services in the tie-up district   (6) Card face     3. Outline of the partner Company name MCS Project Head office location 7F, San Katerina, 1-36-12 Shinjuku, Shinjuku-ku, Tokyo 160-0022 TEL 03-5363-5875 FAX 03-5363-5876 URL http://www16.ocn.ne.jp/~mcs-prj/ Representative Nobuyuki Yamashita Businesses Management, business, operations and production consulting for companies, associations and organizations Design, construction and operational support for computer systems <Reference> Supporting comment for the launch of the MCS Asakusa MasterCard®       From Teruko Tominaga       President of Non-Profit Organization Zenkoku Shotengai Okamisan Kai       President of Cooperative Asakusa Okamisan Kai "Asakura has now regained the spotlight as a site for new generation amusement and entertainment, while still maintaining the traditions of the good old days. This town Asakusa now has another new specialty: the Asakusa Card. Featuring a portable miniature of the Asakusa (Sanja) Shrine, the card is a delight to hold. I hope that it will be useful not only in Asakusa shopping district and to local residents but also for the many people who love Asakusa." Back by Takefuji co.