TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan August 24, 2005 For release    Immediately Representative Hikaru Kondo, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE "Benkei-kun" Campaign starts on September 5th - Free offer of 10,000 mobile phones - Takefuji Corporation is pleased to announce that we will start a free-lending campaign of 10,000 mobile phones with our original "i-application program" including e-money payment system called "Benkei-kun" (*1) on September 5th, 2005 at our manned branch offices on a first-come-first-served basis that is specially designed for Takefuji new customers. A customer, who makes a contract with Takefuji later than September 1st, can have a chance to get a Benkei-kun mobile phone at the local manned branch office from September 5th, 2005 as the customer shows his/her contract at the manned office and sign up the "Benkei-kun Service Agreement". The Benkei-kun is ready to use when it is passed to the customer and the customer can charge e-money (virtual cash), "Edy" (*2), from the customer's credit card to Benkei-kun through the Internet on the spot. Benkei-kun offers wide range of services that are available as a user selects the Benkei-kun application from the main menu in the mobile phone and the Benkei-kun is automatically starts-up and the customer choose preferred function / service from the Benkei-kun main menu. [Main Services and Functions] 1. Cellular telephone Use (NTT DoCoMo FOMA N901iC / "Osaifu-keitai"(*3) 2. Discount calling rate (provides discount of up to 68%, compared to ordinary rate) 3. Comprehensive "Edy" pre-paid electronic money service that a user can charge from the Edy charging device, operated by bitWallet, Inc. 4. "Edy" special function for Benkei-kun that a user can charge directory from his/hers credit account at Takefuji to Edy. 5. Infrared data communication for credit settlement (*4) 6. Internet payment function (*5) 7. Free browsing news and other information (*6) 8. Reference functions (Balance in Edy, Utilization log, Balance in Takefuji account, telephone bill, call slip etc...) *And other support functions Takefuji considers that Benkei-kun is part of our services to new customers we provide as well as a tool of improving communication between Takefuji and customers that we hope this service and the campaign would meet customer's needs in the coming "e-money age". Takefuji has tried to suggest new comfortable styles of cashing credit through Benkei-kun as our first step. *1 : "Benkei-kun" is named after benri (handy) and keitai denwa (mobile phone). It has been devised as a name for mobile handsets equipped with Takefuji's original application and also for the application that works on these handsets. Trademark registration has been applied. *2 : "Edy" is the brand name of the pre-paid electronic money service administered by bitWallet, Inc. *3 : "Osaifu-keitai" and "FOMA" are registered trademarks of NTT DoCoMo, Inc. *4 : Infrared data communication started April 2002 that provides the credit settlement service between customers and Takefuji member shops. *5 : Internet payment service started on July 25th, 2005 that uses multiple payment Network to make payment through the Internet. *6 : Free browsing service (takeme.jp) started April 2003 that Takefuji provides national / international head-line news and other contents such as horoscope. Back by Takefuji co.