TAKEFUJI CORPORATION 15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan
November 30, 2005
| For release | Immediately |
| Representative | Hikaru Kondo, President |
| Contact | Investor Relations |
| Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 |
| Stock Code No. 8564 TYOSE |
Issuance of New Affiliated Card: "PIICa POINT"MasterCard®
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Takefuji Corporation ("the Company") is pleased to announce alliance with NAC Co.,Ltd (NIHON APPLICATION CO.,LTD, in Ome-shi, Tokyo, President Mr. Kazuo Kikuchi). Takefuji will issue the affiliated card called "PIICa POINT" MasterCard® from 1st December 2005, to which the PIICa POINT SERVICE by NAC Co.,Ltd is provided. Customers can apply for this new card through the member stores of PIICa POINT SERVICE.
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| 1. Principle |
| The Company has been committed to issue affiliated cards to enhance new customer acquisition channels. Such alliance with NAC Co.,Ltd has carried out as part of such marketing strategy."PIICa POINT" MasterCardR covers the west suburban area of Tokyo such as Ome-shi and Tama-shi where NAC Co.,Ltd has large number of member stores so that card holders are able to use the cards at their local shopping areas as well as stores in central Tokyo. With this tie-up, Takefuji aims to combine its credit card business with the shopping area promotion project, and to provide highly community-based service that mainly meets local customers' needs. In the first year, Takefuji plans to acquire 100 member stores and 3,000 cardholders, and in 3-year term, we intend to expand its numbers to 1,000 stores and 50,000 cardholders in the neighbourhood areas.
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| 2. Functions, Services and Privileges |
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(1) Credit card functions at MasterCard® member stores |
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Cash advance service Method of repayment: Fixed amount revolving payment system, with lump-sum repayment possible (Repayment can be made at Takefuji ATMs, affiliated convenience stores* or online) |
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(2) PIICa POINT SERVICE points |
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Assigning points every time a cardholder uses the credit card at a member store Return 0.5% of total monthly usage amount as points Offer more than 1,500 merchandises exchangeable with points |
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(3) Insurance for lost or stolen cards |
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Compensation for losses incurred by lost or stolen cards |
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(4) Admission and Annual membership fees |
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Admission: Nil Annual membership fee: Nil for life |
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(5) Admitting benefit |
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Giving 250 points away when the admission is made |
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(6) Other Privileges |
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Discount room rate at 19,000 hotels in 3,300 cities in all around the world Discount room rate at over 17,000 accommodations in Japan Implementation of Give-away campaign for card members Providing special information for card members registered for E-mail alert
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(7) Design of the card face |
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| 3. Outline of NIHON APPLICATION CO.,LTD |
| Company name |
NIHON APPLICATION CO.,LTD |
| Head Office |
Honsha Shimizu Building 5F, 1-7-7 Higashi-ome, Ome-shi, Tokyo #198-0042 |
| Telephone |
0428-23-3120 |
| FAX |
0428-23-3133 |
| URL |
NIHON APPLICATION CO.,LTD : http://www.nac.co.jp PIICa POINTCard : http://piica.jp |
| Representative |
President; Mr. Kazuo Kikuchi |
| Paid-in Capital |
83.2 million Japanese yen (Authorized capital: 212.8 million Japanese yen) |
| Business Outline |
Develop, design and support application software and computer system for organizations and corporations. |
*Repayment can be made at ATMs in the following convenience stores: Seven-Eleven, FamilyMart, CircleK, MINI STOP, Three F, Sunkus, Lawson. |
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by Takefuji co.
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