TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan

November 30, 2005
For release    Immediately
Representative Hikaru Kondo, President
Contact Investor Relations
Tel: 81-3-3365-8011
Fax: 81-3-3365-8070
Stock Code No. 8564 TYOSE



Issuance of New Affiliated Card: "PIICa POINT"MasterCard®



Takefuji Corporation ("the Company") is pleased to announce alliance with NAC Co.,Ltd (NIHON APPLICATION CO.,LTD, in Ome-shi, Tokyo, President Mr. Kazuo Kikuchi). Takefuji will issue the affiliated card called "PIICa POINT" MasterCard® from 1st December 2005, to which the PIICa POINT SERVICE by NAC Co.,Ltd is provided. Customers can apply for this new card through the member stores of PIICa POINT SERVICE.

1. Principle
The Company has been committed to issue affiliated cards to enhance new customer acquisition channels. Such alliance with NAC Co.,Ltd has carried out as part of such marketing strategy."PIICa POINT" MasterCardR covers the west suburban area of Tokyo such as Ome-shi and Tama-shi where NAC Co.,Ltd has large number of member stores so that card holders are able to use the cards at their local shopping areas as well as stores in central Tokyo. With this tie-up, Takefuji aims to combine its credit card business with the shopping area promotion project, and to provide highly community-based service that mainly meets local customers' needs. In the first year, Takefuji plans to acquire 100 member stores and 3,000 cardholders, and in 3-year term, we intend to expand its numbers to 1,000 stores and 50,000 cardholders in the neighbourhood areas.


2. Functions, Services and Privileges
  (1) Credit card functions at MasterCard® member stores
    Cash advance service
Method of repayment: Fixed amount revolving payment system, with lump-sum repayment possible
(Repayment can be made at Takefuji ATMs, affiliated convenience stores* or online)
  (2) PIICa POINT SERVICE points
    Assigning points every time a cardholder uses the credit card at a member store
Return 0.5% of total monthly usage amount as points
Offer more than 1,500 merchandises exchangeable with points
  (3) Insurance for lost or stolen cards
    Compensation for losses incurred by lost or stolen cards
  (4) Admission and Annual membership fees
    Admission: Nil
Annual membership fee: Nil for life
  (5) Admitting benefit
    Giving 250 points away when the admission is made
  (6) Other Privileges
    Discount room rate at 19,000 hotels in 3,300 cities in all around the world
Discount room rate at over 17,000 accommodations in Japan
Implementation of Give-away campaign for card members
Providing special information for card members registered for E-mail alert
  (7) Design of the card face
   


3. Outline of NIHON APPLICATION CO.,LTD
Company name NIHON APPLICATION CO.,LTD
Head Office Honsha Shimizu Building 5F, 1-7-7 Higashi-ome, Ome-shi, Tokyo #198-0042
Telephone 0428-23-3120
FAX 0428-23-3133
URL NIHON APPLICATION CO.,LTD : http://www.nac.co.jp
PIICa POINTCard : http://piica.jp
Representative President; Mr. Kazuo Kikuchi
Paid-in Capital 83.2 million Japanese yen (Authorized capital: 212.8 million Japanese yen)
Business Outline Develop, design and support application software and computer system for organizations and corporations.

*Repayment can be made at ATMs in the following convenience stores:
Seven-Eleven, FamilyMart, CircleK, MINI STOP, Three F, Sunkus, Lawson.




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by Takefuji co.