TAKEFUJI CORPORATION   15-1 Nishi-Shinjuku 8-chome,Shinjuku-ku, Tokyo 163-8654 Japan June 9, 2006 For release    Immediately Representative Hikaru Kondo, President Contact Investor Relations Tel: 81-3-3365-8011 Fax: 81-3-3365-8070 Stock Code No. 8564 TYOSE Seven Consumer Finance Companies Launch Media Campaign "Prevent Excessive Borrowing" -Progress on voluntary initiatives for a sounder consumer finance market- The seven consumer finance companies, TAKEFUJI CORPORATION, ACOM CO., LTD., Promise Co., Ltd., AIFUL CORPORATION, Sanyo Shinpan Finance Co., Ltd., CFJ K.K. and GE Consumer Finance Co., Ltd. (hereafter, "the 7 Companies") will commence the "Prevent Excessive Borrowing Campaign" with the broadcasting of TV commercials on June 10, 2006. The campaign is one of the voluntary initiatives for a sounder consumer finance market announced on March 28, 2006. The campaign will conduct to prevent multiple debtor problems, and other issues related to the borrowers and to provide education for the sound use of consumer finance. The 7 Companies in their roles as major consumer finance firms will continue to work together in examing and creating consumer protection and relief measures to build a sound and vibrant market. The following are the details of the "Prevent Excessive Borrowing Campaign" and the progress reports on other voluntary initiatives launched by the 7 Companies. [ 1 ] Details of the Implementation of the Prevent Excessive Borrowing Campaign   The 7 Companies will commence campaign activities that include TV commercials from the perspective of consumer protection and based on a concept that draws out the awareness of users and general consumers.   [TV Commercials]   Spot commercials will start running on June 10, 2006 (Saturday) in Tokyo, Osaka, Nagoya, Hokkaido and Fukuoka. Commercials will begin to be aired from 7:00pm on June 17, 2006 and will be shown at "Do-spe", the TV show aired every Saturday on the 24 stations of the EX network.     The common message of "Prevent Excessive Borrowing" and "Be careful of borrowing too much. Prevent excessive borrowing." will also be reflected in the TV commercials of the 7 Companies.   [Newspaper, Magazine Advertisements]     Running of ads from mid-June in national dailies, business magazines, comics and sport newspapers   [Transportation Advertisements]     Running of ads from mid-June in the stations of primary mass transit lines in the Tokyo metropolitan area [ 2 ] Progress of Other Initiatives of the 7 Companies   Below is the current status of progress on three initiatives, "Support for sound household budget management," "Provision of educational information on the sound use of consumer finance" and "Initiatives for Safety-Net establishment." <Support for sound household budget management>   (1)Promotion of Consistent and Well Planned Repayment in Terms of Revolving Transactions     The 7 Companies agreed and will provide products that will have repayment within a maximum of 5 years, and promote consistent and well-planned repayment by users while maintaining the convenience of revolving transactions. Also the 7 Companies will support well-planned repayment plan development for users by providing leaflets as well as repayment plan charts on each company's homepage.   (2)Development and Introduction of "Consumer Activity Diagnostic Service"     To promote the appropriate borrowing, the 7 Companies are presently producing a "check sheet" for users and general consumers to conduct self-checks in order to review their consumption activities and expenditures. The contents will be developed under the supervision of experts, and will be reflected in the leaflet (to follow) and provided to the users of the 7 companies. Also, it will be available on the internet site (including mobile phone site) (http://www.kakei-shindan.jp).   (Details)   Timing:Distribution starts from the end of July 2006, the internet site will be available from early July 2006. Content:The tendency of user's consumption activities and expenditures will be divided in to 3 types (Overspend type, Caution Needed type, Well-managed type) analyzed by yes-no questions and explain the points that need more caution and improvement. On the internet site, the points that need more caution and improvement by analyzing the user's consumption activities and expenditures with more detailed questions will also be explained. Supervisor:Mr. Minoru Kume (Professor in psychology, Waseda University) Development and Cooperation:Kinzai Institute for Financial Affairs Inc.   (3)Development and Introduction of "Household Budget Management Diagnostic Services"     In order to prevent multiple debtor problems, the 7 Companies will also provide the income and expenditure chart under the supervision of specialists by the end of July at each of their branches. The List is being prepared for users worried about repayment and users who have been turned down for loan requests after review results. It will be also be available on the internet site (including mobile phone site) (http://www.kakei-shindan.jp). In addition, upon the request of users or as a result of the diagnosis, we will provide counseling services to users about household financial management and repayment via the Customer Satisfaction section of the 7 companies. We will also introduce them to third party institutions, such as Japan Credit Counseling Association, Japan Consumer Finance Association and Money Lender's Association based upon each user's situation.   (Details)   Timing:Early September 2006 Content:Explain the points that need more caution and improvement, if there is a problem with the balance of payments. This will be provided by analyzing the healthiness of the household budget management. Supervisor:Tetsuo Ihara (Professor of Shobi University, General Politics, Emeritus professor of Keio University) Development and Cooperation:Kinzai Institute for Financial Affairs Inc. <Providing information for the safe use of Consumer Finance services>   (1)Implementation of the Prevent Excessive Borrowing Campaign     It will run from June to September, via TV, newspaper, magazine and transportation advertisements.   (2)Production and distribution of the Educational Leaflets     We will create and distribute free educational leaflets focusing on the timing before borrowing in order to promote appropriate borrowing. It will outline basic information required for self-assessment to be completed by users or to check the appropriateness of the borrowing amount. Together with the "Consumer Activity Diagnostic Service," it will be distributed to users of the 7 Companies, with not only the necessary points of awareness with regards to cashing acts, along with the repayment plan chart for revolving products. A Production Committee consisting of knowledgeable persons and specialists to review the contents was formed and is involved in the production.   (Details)   Timing: Starts implementation from the end of July 2006 Supervisor: Ms. Junko Shibuya (Head of Hokkaido Branch of All Japan consumers life consultants association) Mr. Shintaro Abe (Instructor at Management Information Dpt. of Josai International University, instructor for the experts dispatch system of consumer finance education of the Cabinet Office) Ms. Fujiko Sakai (economy journalist, former chief editor of "Nikkei Women" and "Nikkei Money") Content: Consumer Activity Diagnostic check sheet, risks of excessive borrowing, reasonable repayment amount and borrowing amount, points you need to be aware of before contracting, repayment plan chart for revolving products for the 7 Companies Format: A4, 16 pages, 4 colors   (3)Production and posting of Educational Posters     In order to prevent multiple debtor problems, we will create educational posters. They are designed to promote the utilizing of the service, " Consumer Activity Diagnostic Service" and "Household Budget Management Diagnostic Services" which were created to prevent the multiple debtor's problem.   (Details)   Timing: Starts implementation from the end of July 2006 Content: Message to encourage self-checks on the appropriateness and need for borrowing, and information/guidance on the "Consumer Activity Diagnostic Service" and "Household Budget Management Diagnostic Services" Locations: 7 Companies branches, ATMs and ALMs Format: A4-A1 size will be available, 4 color <Initiatives for Establishment of a Safety-Net>   Presently preparations are underway to establish a committee to support activities for supporting the complete prevention of excessive borrowing to promotion and enhancement of Financial Education and support for the fostering of counselors. We will announce the details as soon as they are finalized. <Inquiries>     Takefuji............................. TEL 03(3365)8030 Acom................................. TEL 03(5533)0861 Promice.............................. TEL 03(3213)2545 Aiful................................... TEL 03(4503)6050 Sanyo Shinpan................. TEL 03(5157)3411 CFJ..................................... TEL 03(5462)6703 GE Consumer Finance..... TEL 03(5724)6181 NOTE: This release is not binding and the method of implementation of these initiatives is an independent management decision by each company. This Press Release has been distributed to the BOJ Press Club, TSE Press Club and Fukuoka and Kyoto Economic News Press Club. Back by Takefuji co.