We believe that the theme of CSR management is that of a “gift.”
 Receiving the trust of customers, being recognized and held in warm regard by local communities is exactly the same as receiving a “gift.” It is because of these gifts that we have been able to continue business as a company. We are grateful for the “gift”, and in response we return such heartfelt “gift” through our business activities as increase in consumption, creation of employment and ultimately contribute to the Japanese economy.
 We firmly believe that CSR management is the act of keeping this business cycle running smoothly.

  Lending money is our primary business. For example, the ¥10,000 that we lend is perfectly ordinary, just like any other ¥10,000. We have examined how much special value this ¥10,000 could hold and have seriously discussed how we can dispel the negative image that many consumers and customers have about debt. As a result, the benecere card was born. The benecere card is not merely a card for cash advance but a card with added value that allows cardholders to increase in consumption and contribute to society by using their cards. It's a revolutionary card that connects us to customers and to local communities and in turn connects customers to local communities. We are proud of this CSR activity that is carried out through our core business.

 In addition to the benecere card, we have launched the “benecere eco green loan” that can be used when buying eco products.
 Although we consider our corporate mission to be responding to demands from and extending of loans to as many customers as possible, credit is tightening today-not only at Takefuji, but at most consumer finance companies-just when the Money Lending Business Law is about to take full effect. For those customers who are simply under financial pressure in the current environment, we developed the “benecere Support Nine” product in the hope that we could loan even a small amount of cash to them. The product was developed in the expectation that it could provide a safety net, so those that need money don't go running to illegal money lenders.

 I have considered what kind of companies will survive in the midst of rapid change. I came to the obvious conclusion that the only companies to survive will be those that are loved by society and people at large, those companies that fulfill their obligations as members of society.
 Today, at a time when society and consumers are highly aware of compliance, companies cannot survive in the midst of lies, fraud and malfeasance. First, we must focus on having knowledge of the laws under which we operate. That is why we have been implementing rigorous employee education and strictly enforcing the attainment of qualifications in compliance and personal information protection. We will rigorously ensure compliance and at the same time contribute to society through the active pursuit of the Company's primary business activities and support economic development.

Please click here for CSR Activities Report for FY2010

Our CSR core ever-lasting founding experience and thoughts
The beginnings of unsecured consumer finance at Takefuji
 The period of inflation from the late 1960s to the early 1970s was the golden age for pawnbrokers financing ordinary people. Guarantors and collateral were nonnegotiable conditions for borrowing money at the time. One day, a housewife came to apply for a loan and while filling in the application form with a slightly shaking hand, she anxiously asked, “Do I need a guarantor?” When I saw her trembling hand and heard her faltering voice, I decided that a new way was needed to extend loans to good and honest people like her, without them having to feel daunted and shameful. I then embarked on unsecured financing for individuals. I thought that if people could be this happy with just a little assistance, I would want to continue helping out people with financial needs. Having thought to expand this circle of trust throughout Japan, I devoted myself completely to the endeavor. I then made a resolute commitment to help as many people as possible reach their goals in life.