Taking Our Principle of “Customer First” to a Higher Level

 The mission of the consumer finance industry is to contribute to the lives of its customers. By financing loans, though not large sums, we are able to help make consumers' dreams come true and enable them to pay for unplanned expenses.
 Takefuji is constantly working to hear its customers say, “You really helped me out! Thanks a lot!”

 Takefuji was the first company in the consumer finance industry to introduce ISO10002, the complaint management system of the International Standards Organization (ISO) and declared itself compliant with it in April 2009.
 Takefuji takes customer complaints seriously. At Takefuji, individual customer complaints have been handled by the management team, with a focus on the whole process, from the occurrence of a complaint to the institution and notification of preventive measures, including the examination and specification of measures to prevent their recurrence; in other words, the construction of a complaint management system.
 With the goal of raising customer satisfaction, Takefuji will continue to actively accept customer feedback including complaints, foster a business culture that encourages customer service improvement.

 Drawing upon our vast expertise in customer service that we have cultivated since our founding, we have produced a training video that demonstrates exemplary customer service. The video covers such areas as "Proper Posture with Customers," "Employee Appearance," "Responding to Customers," "Telephone Etiquette," "Promotional Pocket Tissue Distribution Techniques" and "Cashier Service." Used during employee training, this video allows us to effectively train all staff in order to provide consistent service nationwide that will sincerely delight our customers no matter which branch they use. Our goal is to make Takefuji popular with as many people as possible by educating our employees to cherish customer relations and provide the same careful, attentive service full of hospitality as might be found in a first-class hotel or restaurant.